01
Direct from the designer
Pick up the pieces, try them on and talk to the designers about how they were made.
Pop-up Store
30 designers · 28–29 November · free entry
Season 01 · Budapest
Straight from the designer
On the two show days of Fashion Week Hungary, 30 pop-up stands open for Hungarian and Central European designers. Here the collections don't stay on the runway: you can hold them, try them on and buy them on the spot, directly from the people who designed them.
The Pop-up Store is a public fair with free entry. Tickets are only needed for the runway shows. The venue and opening hours will be announced together with the fashion week programme.
Apply for a stand- Dates
- 28–29 November 2026
- Stands
- 30 designers and brands
- Entry
- Free, open to the public
- Venue
- Budapest · coming soon
For visitors
Shopping next to the runway
02
Established labels, new names
We curate the 30 stands so that established labels and emerging designers both have a place. The line-up is published after the selection.
03
Conscious choices
Stands marked Conscious by FWH are easy to spot: they work with responsible materials and transparent production. No stand sells products made from animal fur.
Tickets for the runway shows are on the tickets page. Tickets
For brands
Get a stand at fashion week
We welcome applications from Hungarian and Central European brands for 30 stands. The application deadline is 2 November 2026.
What you get
- Direct sales to the fashion week audience: visitors, press, buyers and VIP guests.
- A brand listing on fashionweekhungary.com.
- A feature in the Fashion Week Magazin pop-up edit, in Hungarian, English and Chinese.
- Brands working with responsible materials can request the Conscious by FWH designation, which gives their stand special visibility.
Who can apply
- Hungarian and Central European brands selling their own designs
- womenswear, menswear and unisex fashion, bags, shoes, jewellery, eyewear and other accessories
- at least one collection ready to sell, with enough stock for both days
- a registered business able to issue invoices: a company or sole trader
- a range free of animal fur
How we select
Applications are reviewed by the Fashion Week Hungary team. We allocate the 30 stands for a varied offer, balancing fashion and accessories. We look at originality of design, quality of making, fit with the fashion week and responsible practice.
Applicants receive full details on stand sizes, fittings and participation fees by email.
Timeline
2 November, 23:59
Application deadline
Via the online form at the bottom of this page.
After the deadline
Decision
Every applicant is notified by email.
28–29 November
Pop-up Store
Two days in front of the fashion week audience in Budapest.
Apply
Apply for a pop-up stand
Frequently asked questions
When and where is the Fashion Week Hungary Pop-up Store?
On Saturday 28 and Sunday 29 November 2026 in Budapest. The exact venue and opening hours will be announced together with the fashion week programme.
Do I need a ticket for the Pop-up Store?
No. The Pop-up Store is a public fair with free entry. Tickets are only needed for the runway shows.
Who sells at the stands?
30 Hungarian and Central European designers and brands. The line-up is published after the selection.
When is the deadline to apply for a stand?
2 November 2026, 23:59 Budapest time, using the online form on this page.
How much does a stand cost?
Applicants receive full details on stand sizes, fittings and participation fees by email.
What can't be sold?
Products made from animal fur, and goods not designed by the applying brand.
Who can I contact with questions?
Email designers@fashionweekhungary.com.
Participating brands are also featured in the Fashion Week Magazin pop-up edit. Fashion Week Magazin